When The Weeknd Merch first started dropping, it wasn’t your typical artist merch. Most musicians sell simple tees with their name slapped on it. But Abel’s creative direction? Completely different. Every drop tells a story, tied to a specific album or era—think Starboy, After Hours, or Dawn FM. The designs match the mood of the music. The fonts, colors, and imagery all pull you into that same world he builds in his songs. It’s fashion with a concept, not just a logo. That’s what makes it collectible.
The early pieces, especially the Kiss Land and Trilogy era merch, have become cult classics. Fans who copped those back in the day are basically sitting on wearable history now. It’s like owning a first press vinyl, except you can flex it in public. And as The Weeknd Merch evolved, it started collabing with brands like Puma and Roots, pushing it even deeper into streetwear territory.
The Weeknd Hoodie: The Crown Jewel
Let’s be real—nothing hits like a The Weeknd Hoodie. It’s the signature piece in every drop. The fit’s always slightly oversized, the quality’s heavy, and the graphics? Pure art. Whether it’s that red neon cross from After Hours or the sleek XO logo embroidered on black fleece, each hoodie tells a story.
Collectors chase hoodies because they hold up—literally and culturally. They’re wearable all year, they age nicely, and they keep that lowkey flex energy. Some rare editions, like the Dawn FM Limited Glow Hoodie, have even popped up on resale sites for triple the price. So if you’re just starting your The Weeknd Merch collection, grab a hoodie first. It’s your foundation piece.
Graphic Tees That Tell a Story
While hoodies get most of the love, The Weeknd’s graphic tees deserve their flowers too. The prints are always on point—bold, clean, and emotional. They mix high fashion minimalism with street grit. You’ll find album references, cinematic visuals, and little design details that true fans catch instantly.
The After Hours tee drop was especially iconic—red, black, and white colorways with eerie visuals that matched the blood-soaked Vegas aesthetic of that era. These tees aren’t just fan gear; they’re wearable mood boards. And that’s why they’ve become a must-have part of any serious The Weeknd Merch setup.
Limited Drops and Collabs Worth Hunting
If you’re in the resale game or just love exclusivity, keep your eyes on The Weeknd’s limited collabs. Over the years, he’s worked with big names like Puma, BAPE, and Roots. These weren’t random linkups—they were extensions of his world-building. The XO x Puma line blended athletic design with streetwear silhouettes, while the BAPE collab gave us some of the cleanest camo print pieces in pop culture.
These drops are where The Weeknd Merch really shows its long-term value. They sell out fast, hold resale worth, and stay relevant years later. If you ever come across any of those early collabs in good condition, don’t sleep on them. They’re collector gold.
Tour Merch: The Hidden Gems
Another underrated part of The Weeknd Merch is the tour-exclusive stuff. You can only grab it at shows, which makes it rare right off the bat. Each tour—Starboy, After Hours Til Dawn, and even The Madness Tour—had its own unique designs that reflected the vibe of the performances.
Tour pieces often feature location-specific graphics, dates, or hidden Easter eggs that never appear in the online store. That’s what makes them special. They’re not just merch—they’re souvenirs from a cultural moment. If you ever went to one of his shows, dig up those tees or hoodies. You might be holding onto a future grail.
How to Style The Weeknd Merch Like a ProThe beauty of The Weeknd Merch is that it fits into streetwear effortlessly. A black XO hoodie over distressed jeans and sneakers? Clean. Pair one of the darker tees with cargos and boots for that moody Toronto vibe. Even the lighter Dawn FM pieces blend perfectly with neutral or pastel fits.
The key is balance. Let the merch be the statement piece. Most of his designs already carry strong visuals or bold colors, so keep the rest of your outfit minimal. It’s about capturing that effortless, mysterious energy The Weeknd himself gives off—laid-back but calculated.
Why Collecting The Weeknd Merch MattersAt first glance, it’s easy to think it’s just merch. But for fans who’ve grown with Abel’s music, every piece represents a chapter of that journey. The Starboy cross symbolizes his rebirth. The After Hours blood-red visuals capture chaos and fame. Dawn FM reflects light after darkness. Collecting The Weeknd Merch is like archiving an artist’s evolution through design.
And beyond fandom, it’s real fashion. His team treats every drop like a curated line—not a cash grab. The fabrics are quality, the printing’s sharp, and the packaging feels premium. It’s why people who don’t even listen to his music still rock the gear.
Where to Buy Authentic The Weeknd MerchIf you’re trying to cop real pieces, stick to the official XO store, The Weeknd’s website, or verified resellers. Avoid random marketplaces that look sketchy—there’s a flood of fakes out there. Check the tags, stitching, and print quality. Authentic The Weeknd Merch usually has XO branding, album references, or exclusive drop details on the inside tags.
For older items, sites like Grailed or StockX are your best bet. Just make sure you verify the seller’s history and photos before buying. The resale value’s rising fast, so grab what you can before prices get wild.
The Future of The Weeknd MerchWith The Weeknd stepping into film and more creative ventures, expect his merch game to evolve too. We might see more designer-level collabs or capsule collections inspired by his cinematic projects. Knowing how meticulous Abel is about aesthetics, future The Weeknd Merch drops will probably feel more like high-end streetwear than traditional fan merch.
That’s why collecting now makes sense. You’re getting in early—owning the roots before it becomes something even bigger. In a few years, these pieces could be as sought after as vintage Kanye or Travis merch.
Final ThoughtsThe Weeknd Merch isn’t just about repping your favorite artist. It’s about owning a piece of a cultural movement that bridges music, fashion, and art. From The Weeknd Hoodie to the rare collabs and tour exclusives, each piece tells a story worth wearing. Whether you’re collecting for nostalgia, style, or investment, these items hold real weight in the fashion scene.
If you’ve ever connected with his music on that late-night drive vibe, you already get it. The merch just lets you wear that feeling out loud.
FAQs
1. Where can I buy official The Weeknd Merch?
You can buy it from The Weeknd’s official XO store, his website, or verified retail partners. Always check authenticity tags and details to avoid fakes.
2. What makes The Weeknd Hoodie so popular?
The quality, fit, and unique graphics make it stand out. Each hoodie feels premium and connects to a specific era of The Weeknd’s music.
3. Does The Weeknd Merch hold resale value?
Yes, especially limited drops and collabs. Early or tour-exclusive pieces often sell for higher prices later on.
4. How can I tell if my The Weeknd Merch is real?
Check for XO branding, high-quality stitching, and official drop details. Avoid sellers without clear proof of authenticity.
5. What are the rarest The Weeknd Merch pieces?
The Kiss Land era merch, early XO collabs, and tour-exclusive items are among the hardest to find and most collectible today.
